Super Bowl commercials

The Super Bowl commercials are a cultural phenomenon during the NFL’s champion’s game. Some viewers turn on the TV to watch the commercials. The blocks are known as minifilms with special effects and humor.

The companies struggle for a place under the cup’s lid because of the high ratings of the game. The slot at halftime or between quarters can bring awareness to the brand or product. However, the 30-second slot costs about $10 million, so the small companies have little chance to get to the national slots, but if they succeed, they can earn much more.

One of the benefits of the SB advertisements is something like a festival. The TV broadcasters show the best commercials of the previous years before the game plus some of them offer an interactive component when the viewers can vote for their favourite promo movie.

Of course, some companies prefer to buy the local slots from affiliates of major networks. Great examples are Church of Scientology (New York and other major markets in 2014) or Nebraska’s local beer manufacturer campaign.

Some campaigns call the controversial reactions. For example, the anti-abortion campaign featuring the Florida Gators quarterback Tim Tebow and his mother had no reference to the abortion denial or Christianity and asked to call the non-profit Focus on Family organization. However, some feminist groups criticized it and asked CBS to pull it because women must decide what to do. Others claimed that Tebows were in the Philippines when Tim was in an embryonic stage. As the country made abortions illegal, the doctor’s proposal was to delete the child after his mother, Pam, had been recovering from dysentery. CBS changed the rules of moderation after that public campaign.