Bovril

Bovril is the trademarked name of a thick and salty meat extract paste similar to a yeast extract, developed in the 1870s by John Lawson Johnston. It is sold in a distinctive, bulbous jar, and also as cubes and granules. Bovril is owned and distributed by Unilever UK.

Bovril can be made into a drink by diluting with hot water or, less commonly, with milk. It can be used as a flavouring for soups, broth, stews or porridge, or as a spread, especially on toast in a similar fashion to Marmite and Vegemite.

Since its invention, Bovril has become an icon of British culture. It is commonly associated with football culture, since during the winter British football fans in stadium terraces often drink it from Thermos flasks; or from disposable cups in Scotland, where thermoses are banned from football stadiums.