Possibilities of Bookmakers to Attract More Gamblers

Sometimes, online bookmakers provide their new users with welcome sign up offers that look like a good encouragement and goodwill gesture. However, it is done only for bookmakers` own benefit. The fact is that the betting industry is rather competitive, and bookmakers are forced to attract bettors at every possible way. That is why various bookmakers offer 100% matched deposit welcome bonuses, free matched first bets, and risk-free first bets. These offers are very useful, but they can be utilized only if certain terms and conditions are observed, which is often neglected by gamblers.

It is not all that simple. Let us imagine that a bookmaker offers 100% matched deposit bonus for a certain stake. In other words, if you contribute $10, the bookmaker will double it, and you will have $20 on your account. It looks amazing, but you should not forget that the bookmaker wants to earn money rather than allow you earning it. Thus, this bonus implies certain conditions, and corresponding benefits may be withdrawn only after these conditions are observed. Some bookmakers say that you have to turn over the amount of your qualifying deposit, while others stipulate that you have to place several bets to the sum exceeding the amount of the bonus prior to withdrawal.

Another kind of sign up offers is enhanced odds that are proposed by a few bookmakers. Usually, these odds are offered for big and the most advertised events. However, usual week-end games can be also found here. The enhanced odds work in the following way. There is an event with the winning probability of 2/1. But, a bookmaker provides its clients with a bonus, and if this bet wins, the profits are calculated in accordance with, for instance, 6/1 special quote. From then, there are two kinds of bookmakers. Representatives of the first group say that the extra benefits shall be converted into bonuses, and a punter may use them only for bets. In other words, you can win extra money, but you may not withdraw it directly, only after you place several bets, which, in its turn, does not guarantee profits.

At the same time, there are also bookmakers of the second group. They are more attractive for punters because they convert extra money into direct benefits. So, you may immediately withdraw additional money. Moreover, they offer a kind of insurance for a bet of this kind. If a bet with enhanced odds loses, a gambler obtains a consolation free bet.