What Do Bookmakers Try to Hide?

How to ensure a continuous flow of new gamblers and constantly improve their profitability? In the struggle for a profitable client, modern bookmakers effectively use new technological solutions in their work, as well as not always honest ways of working. Former betting analyst Stephen Harris revealed the 10 main secrets of the bookmaker, which most players do not even realize.

So, there are 10 things you need to know about bookmakers.

Control of game accounts

Many large bookmakers employ IT specialists, even entire departments! The goal of these employees is to get maximum information about the players, as well as their stakes. Experienced IT people are constantly “spying on” players who own several active game accounts at once (that is, they use the so-called “multi-accounts”) in order to put large sums of money in circumvention of the existing restrictions. Bookmakers quickly and rigidly deal with such offenders, because they reliably know where virtually every bet comes from. The shop easily tracks bidding templates and checks the home addresses of registered customers using Google services. Today, the same user will no longer be able to make a whole pack of accounts in different names in order to put several permissible maximums on the selected event.

Regular limit cuts

Bookmakers analysts are now much less watching the odds, but they analyze in detail the actions of customers that cause certain suspicions. About once a month, special meetings are held, at which data on a hundred leading players with the highest turnover, winning or losing much more than others, are scrupulously studied. These players are subject to special classification. Betting limits will be substantially cut by anyone who, according to analysts, is an “arber”, has an advantage over the line, uses the advice of professional cappers, or has a narrow specialization.

For a modern bookmaker, it is much easier to cut the limits of the bets for “arbers” and other suspiciously lucky players than correctly put down the odds on events. That is why analysts are more involved in analyzing the actions of gamblers, rather than studying the sports represented in the line.

Promotion of games with the highest margin

Bookmakers for the most part promote games with high bets of return, and also attract players to actively bet on them. Roughly speaking, the bookmaker without much hesitation will pay a tidy sum to the developers of the next online roulette, instead of keeping the staff of analysts. The calculation is simple: smart players who make a living by betting are, by definition, unprofitable for a betting shop. But in the percentage of return of slot machines already guaranteed profit is laid. Why risk a profit when royalties and all sorts of taxes and so eat up a large part of it?

Changes in betting limits

Experienced players – the main threat to the profit of the bookmaker. To keep professionals in check, bookmakers often manipulate betting limits. Sometimes you will notice that the maximum allowable values ​​differ significantly in the morning and in the evening – just before the event. It is in the evening that the odds acquire optimal values. And bookmakers simply do not want to risk their money, especially if an inexperienced analyst works on their staff. In the morning, there is little money in the market bets, and it is much easier to manipulate the odds. But with the approach of a sporting event, you can raise the limits for players, since the odds already correspond to reality as much as possible.

For the same purpose, bookmakers can cut the limits several times to an experienced player in one sport, but they also give the opportunity to bet any amount in another discipline. Leading bookmakers skillfully direct the most impressive volumes of bets in those sports where they have the greatest profit. But for unpopular leagues and exotic sports disciplines, they are happy to put up quite meager limits.

Bookmakers cooperate with each other

The business of sports betting – an industry that simply has a space cash flow. Today the shops of bookmakers work all over the world, but their densest concentration is in countries with democratic taxation conditions. In this case, bookmakers analysts from different shops and different countries are in close connection with each other. The purpose of such cooperation – the exchange of important customer information. First of all, analysts share information about the most successful players, as well as ways to contain them. For example, based on the bets of an experienced player, the shop can set odds. And for the player himself bookmakers just cut limits.

In addition, sanctions can be consistently successful in certain sports game accounts. According to the bookmakers, such a player can theoretically use insider information or bet on the advice of professional cappers. Such an attitude on the part of the bookmakers cannot be called ethical, but in the struggle for money they are even ready to resort to such means.

Bookmakers block successful players

At one time bookmakers allowed their clients to win large sums before they could cut their bet limits. And this approach seemed quite fair. To understand how dangerous this or that player is for a bookmaker, it took some time. After all, not only professionals who read good odds can win, but also ordinary gamblers who have been lucky for a long time. Nowadays, the situation is completely different: the bookmaker will quickly get rid of a suspiciously positive player who will be identified, for example, as “arbers” or as a finder of the best odds.

Players should understand that BS is not interested in your success. On the contrary, the aim of the shop is to extract the maximum profit – from the players’ wallets. Sometimes it comes to completely marasmic situations. If the shop considers the player “arber”, it will be immediately blocked, even if its account is consistently negative. In addition, you risk falling out of favor with bookmaker analysts if you are able to catch good odds that have not yet managed to fall. Shops are now quickly detecting and eliminating unprofitable customers for themselves, without even spending time on a detailed study of their actions.

Bet for fun? Welcome!

The most desired client for any bookmaker is a player who does not pay much attention to the odds. Such players prefer to bet on their favorite club, or on the team for which they are going to cheer while watching a match on TV. The shops are also passionately loved by customers who make up huge expresses for Sunday tours of football leagues. It is easy to attract and retain such players with high odds, free bets, various bonus offers and even – oh, a miracle! – return of part of the lost money. It is for these customers that bookmakers spend solid advertising budgets.

What controls the odds?

Can you believe that one solid betting shop does not have any professional analyst on its staff? Meanwhile, this is a proven fact! This advanced bookmaker simply and effectively monitors Betfair odds and automatically adjusts its line to their values. As a result, before the start of a sporting event, the odds may change at least every minute. With such a weapon, the BS kills two birds with one stone. First, the problem of “arbers” is successfully solved. Secondly, it excludes any possibility of catching a bet with odds that will be more profitable than on Betfair. The disadvantage of this approach is the reluctance of ordinary players to bet because of the constantly jumping odds. On the most popular events, it is sometimes unrealistic to get a bid approval.

Automated solutions instead of analyst brains not only make it possible to save a lot of money, but also make it easy to handle and draw up huge lines of events. In addition, automation is able to issue bets with large odds that might interest players. In the odds for such events, the profit is initially incorporated, and the risk for the betting shop is minimal. But for those who make bets for fun, these factors seem very attractive.

Bookmakers analysts – a relic of the past

Automated solutions are definitely beneficial for bookmakers. But they also led to the almost complete “extinction” of highly skilled analysts. A couple of decades ago, in order to be successful, the betting shop was impossible to do without full-time experts. Experienced analysts are well versed not only in specific sports, but also in the features of the players’ behavior, as well as in their preferences. A qualified expert clearly understood what events could take only small bets, and where – you could do without strict limits. Their services were expensive, but when they achieved their goals they fully justified themselves.

And today even yesterday’s students can work in betting shops, though not for long. They don’t even bother to monitor Betfair’s odds. What for? The smart computer program copes well with this task. But to quickly cut the limits to customers whom they considered “arbers” (often without a good reason) is always welcome!

Experienced analysts with years of experience can still be found in some betting shops, but these experts no longer have a defining opinion. After all, a simple electronic roulette brings a lot more profit to the bookmaker than serious analytical research.

The emergence of a monopoly bookmaker

Under current conditions, more and more factors indicate that a monopoly bookmaker may appear in the near future. This organization will combine all the largest bookmakers and will be able to effectively cope with taxes and other material costs. In addition, there will be no competition between bookmakers, which will immediately entail a deterioration in the conditions for players. Since non-cash payments are winning back positions from cash payment methods every day, thousands of offline bookmaker offices will close. All activities of bookmakers will be conducted on the Internet.