What do Online Bookmakers Hide?

How to ensure a continuous influx of new gamblers and constantly increase their profitability? In the struggle for a profitable client, modern bookmakers effectively use new technological solutions in their work, as well as not always honest ways of working. Former betting analyst Steven Harris revealed top secrets of a bookmaker, which most players are not even aware of.

Game account control

The staff of many large bookmakers has IT specialists, even entire departments! The purpose of these employees is to get the maximum information about the players, as well as about their bets. Experienced IT specialists constantly monitor “players” who have several active game accounts at once (that is, they use the so-called “multi-accounting”) to place large amounts of money bypassing existing restrictions.

Bookmakers quickly and toughly deal with such violators, as they reliably know where literally every bet was made from. The office easily tracks bet templates and checks the home addresses of registered customers using Google services. Today, the same user will no longer be able to create a whole bunch of accounts in different names in order to put a few acceptable maximums on the selected event.

Regular limit cuts

Analysts in betting shops now much less monitor the odds, but then analyze in detail the actions of clients that cause certain suspicions. About once a month, special meetings are held at which the data on the hundred leading players with the highest turnovers, winning or losing much more than others are meticulously studied.

These players are subject to special classification. Bet limits will be substantially cut to everyone who, according to analysts, is an arber, has an edge over the line, uses the advice of professional cappers, or has a narrow specialization.

For a modern bookmaker, it’s much easier to cut the limits of bets of arbers and other suspiciously lucky players than correctly put down the odds on the events. That is why analysts are more involved in analyzing the actions of gamblers, rather than studying the sports represented in the line.

Bad gifts — bookmakers cheat with bonuses

Almost all bookmakers lure players with various bonuses and promotions, and there is nothing wrong with that, only pluses for bettors. But only if the conditions of the bonus programs are transparent. Some BSs today offer bonuses that are very difficult or even impossible to play. And this is not entirely honest with respect to its customers, it is a hoax. Based on this, when studying the conditions of bonuses and promotions, pay attention not only to the amount of remuneration, but also to the rules of wagering.

Promotion of games with the highest margin

Bookmakers for the most part promote games with high rates of return, and also attract players to actively place bets in them. Roughly speaking, the bookmaker without too much thought will pay a tidy sum to the developers of the next online roulette, instead of maintaining the staff of analysts. The calculation is simple: smart players who make a living by betting are, by definition, unprofitable for the bookmaker. But the percentage of return on slot machines already includes guaranteed profit. Why risk profit when licensing fees and all kinds of taxes already eat up a considerable part of it?

Bet limit changes

Experienced players are the main threat to the profits of the bookmaker. To keep professionals in check, bookmakers often manipulate betting limits. Sometimes you may notice that the maximum allowable values ​​differ significantly in the morning and evening — just before the event. It is in the evening that the odds acquire optimal values. But bookmakers simply do not want to risk their money, especially if their staff is an inexperienced analyst.

In the morning, there is still little money in the betting market, and it’s much easier to manipulate the odds. But with the approach of a sporting event, you can raise the limits for the players, since the odds are already as true as possible.

For the same purpose, bookmakers can cut the limits several times for an experienced player in one sport, but at the same time make it possible to bet any amount in a different discipline. Leading bookmakers skillfully direct the most impressive volumes of bets to those sports where they have the highest profit. But for unpopular leagues and exotic sports disciplines, they will gladly set very miserable limits.

Bookmakers cooperate with each other

The sports betting business is an industry that has just a cosmic cash flow. Today, betting shops operate all over the world, but their densest concentration is in countries with democratic taxation conditions. At the same time, betting analysts from different shops and different countries are in close connection with each other. The purpose of this collaboration is to exchange important customer information.

First of all, analysts share information about the most successful players, as well as how to contain them. For example, focusing on the bets of an experienced player, a shop can set odds. And the bookmakers simply cut the limits for the players themselves.

In addition, stably successful game accounts in certain sports may fall under the sanctions. According to bookmakers, such a player can theoretically use insider information or bet on the advice of professional cappers. Such an attitude on the part of bookmakers cannot be called ethical, but in the struggle for money they are ready to resort even to such means.

Bookmakers block successful players

In past bookmakers allowed their customers to win large sums before they were able to cut the limits of bets. And such an approach seemed quite fair. To understand how dangerous this or that player is for the bookmaker, some time was required. Indeed, not only professionals who read odds perfectly, but also ordinary gamblers who have been lucky for a long time can win. Nowadays, the situation is completely different: the bookmaker will quickly get rid of a suspiciously positive player who will be identified, for example, as an arber or as a seeker of the best odds.

Players should understand that BS is not interested in your success. On the contrary, the goal of the shop is to maximize profits — from the players’ wallets. Sometimes it comes to completely insane situations. If the shop considers the player to be an arber, they will be immediately blocked, even if their account is stably negative.

In addition, you run the risk of falling out of favor with betting analysts if you can catch good odds that have not yet fallen. Shops now quickly detect and eliminate unprofitable customers, without even spending time on a detailed study of their actions.

Bet for fun? Welcome!

The most coveted client for any bookmaker is a player who does not pay much attention to the odds. Such players prefer to bet on their favorite club, or on the team for which they are going to cheer while watching the match on TV. Just as much, the shops love customers who make up huge accumulators for Sunday league football tours. Such players are easy to attract and hold with high odds, free bets, various bonus offers and even — oh, a miracle! — the return of part of the lost money. It is for these customers that bookmakers spend solid advertising budgets.

What controls odds?

Can you believe that one reputable bookmaker does not have a single professional analyst in its staff? Meanwhile, this is a proven fact! This advanced bookmaker simply and efficiently monitors Betfair odds and automatically adjusts its line to their values. As a result, before the start of a sporting event, the odds can change at least every minute. With such a weapon BS kills two birds with one stone.

Firstly, the problem of “thieves” is being successfully solved. Secondly, it excludes any opportunity to catch a bet with odds that will be more profitable than at Betfair. The disadvantage of this approach is the reluctance of ordinary players to place bets due to constantly jumping odds. On the most popular events, it is sometimes simply unrealistic to get approval for a bet.

Automated solutions instead of the brains of analysts not only make it possible to save a lot of money, but also make it easy to process and compose huge lines of events. In addition, automation is able to issue bets with large odds that could interest players. In the odds for such events, profit is initially laid down, and the risk for the bookmaker is minimal. But for those who make bets for the sake of entertainment, these odds seem very attractive.

Betting analysts — a relic of the past

Automated solutions are certainly beneficial for bookmakers. But they entailed the almost complete “extinction” of high-class analysts. A couple of decades ago, to be successful, the bookmaker could not do without full-time experts. Experienced analysts were well versed not only in specific sports, but also in the behavior of the players, as well as their preferences. A qualified expert clearly understood on which events it was possible to accept only small bets, and where — it was possible to do without strict limits. Their services were not cheap, but when they reached their goals they were fully justified.

And today, even yesterday’s students can work in betting shops, though not for long. They don’t even bother with monitoring Betfair odds. What for? A smart computer program does a good job of this. But to quickly cut off the limits for clients whom they considered arbers (often without good reason) — this is always welcome!

Experienced analysts with many years of experience can still be found in some betting shops, but these experts no longer have a definitive opinion. After all, a simple electronic roulette brings the bookmaker much more profit than serious analytical research.

The emergence of a monopolist bookmaker

In the current environment, more and more factors indicate that a monopolist bookmaker may appear in the near future. This organization will unite all the largest bookmakers and will be able to effectively deal with taxes and other material costs. In addition, there will be no competition between the bookmakers, which will immediately entail a worsening of the conditions for the players. Since non-cash payments are gaining ground every day from cash payment methods, thousands of offline betting points will close. All activities of bookmakers will be conducted on the Internet.

What to do if a bookmaker deceived you?

In the event that you are faced with fraud by bookmakers, first of all, you need to contact support. Describe the problem, try to clarify the situation and solve everything peacefully. If online chat did not help, call, write to e-mail. Record communication by making screenshots of correspondence, recording calls, etc.

Contacting the support service is a mandatory step, because you need correspondence, which will serve as evidence for further complaints about the bookmaker.

When it is not possible to resolve the issue with the help of technical support staff, complaints should be filed on special websites that act as intermediaries between players and bookmakers when resolving disputes.

You can also describe your story on popular forums by attaching screenshots of correspondence. Often, such resources are visited by representatives of bookmakers who care about their reputation.

How to protect yourself from dishonest bookmakers?

On the Internet, bets are accepted by more than a thousand online bookmakers who have varying degrees of reliability. Conventionally, they can all be divided into three groups:

• fraudulent betting companies;
• bookmakers who cheat;
• honest online bookmakers.

The first category is a blacklist, it contains operators who have nothing sacred. They are impudently deceiving customers, literally robbing them without paying money and canceling winning bets. As a rule, the support of such BSs constantly feeds bettors with breakfasts and just fools their heads.

The second category is generally good bookmakers, but at any time they can cut the score for successful players, introduce restrictions on bonuses and in other known ways insert sticks into the wheels of customers who regularly win.

The third category is honest bookmakers who respect their customers, always pay winnings, do not lower their limits, offer transparent conditions for bonus and promotional programs.

Of course, registering and playing is highly recommended in betting shops from the third category, which do not use the various tricks discussed in this article. There is no other way to protect yourself from betting scam. In order to choose a reliable place for bets, use the ratings of bookmakers and study the feedback of players.